Faith Sanders

Features

Fashion brands are using children's handwriting as artwork

The dissent of haute couture

It looks like top fashion labels are starting to go back to basics. By basics, I mean childlike scribbles on popular items like t-shirts. The messages take a stab at humanity with cheeky messages that make you think twice.

For example, Gucci’s vintage t-shirt that has become a bit of an icon with fashionistas has a disobedient brother. Scribbled across the original tee are the words, “COMMON SENSE IS NOT THAT COMMON”.

The t-shirt ($550 USD) is a result of a partnership between Gucci and Coco Capitán.‌


Also getting attention is the The Arthur Script Large Briefcase (£1200) which instead of cheeky declarations uses elegant writing including inspiring messages such as “keeping your thoughts raised high”.


Dolce & Gabbana have gone for the middle ground with the playful and truly natural Medium Welcome Leather Top Handle Bag (£2850). The combination of a schoolgirl’s scribbles, with the sentimental top handle, all made out of calf leather gives this bag a lively twist.