All Marlboro fans out there grab as many as cigarette packs now if you can because the world's largest international tobacco company has said they will eventually stop selling cigarettes.
Phillip Morris International, which owns the Marlboro brand, has launched a new advertisement announcing its 2018 plan to "give up cigarettes" and it encourages adult smokers to visit a new website – www.smokefreefuture.co.uk – that contains information on quitting.
The company ran an advert with a headline saying:
"Our New Year’s Resolution: we’re trying to give up cigarettes. Every year, many smokers give them up. Now it's our turn."
The ad continues to say that there are 7.6 million adults who smoke in the UK and the company recommend that "the best action they can take is quitting".
"No cigarette company has done anything like this before. You might wonder if we really mean it - we do."
The company has spent £2.5bn on research, product and commercial development to develop other nicotine products such as vaping.
Marlboro currently produces over 800 billion cigarettes per year, enough for 3 packs each for every person on the planet.