Reiss Simpson


Lego toy firm has admitted it has made too many bricks

Just another brick in the wall

Too many lego colourful bricks lying around your house is a problem for many parents, but now the toy firm itself has admitted it has made too many.

For the first time in 13 years the toy company sales and profits had fallen, blaming the weak performance on having to sell off excess stock cheaply.

 A spokeswoman said:

It had "too much" stock in warehouses and shops.

"There wasn't enough room to get 2017 toys into the stores, and the toy trade is driven by newness," 

The Danish toymaker said:

Dealing with the stock issue, as well as a drop in sales in Europe and North America, had dragged down its performance last year.

Lego Group chief executive Niels Christiansen said:

There was "no quick fix" and it would take the firm "some time" to grow long-term.