Windows 10 chief, Joe Belfiore, has announced that developing new mobile features and hardware for the OS is no longer a "focus" at Microsoft. He also said that he had converted to becoming an Android user himself.
The mobile version of Windows 10 main selling point was to let users have a single operating system across their desktop computers and mobile devices and therefore run the same apps, but the concept never really took off.
Windows 10 Mobile accounts for just 0.03% of the global market which makes today's news a long time coming. Belfiore admitted that "we have tried VERY HARD to incent app devs. Paid money.. wrote apps 4 them.. but volume of users is too low for most companies to invest."
IDC's Francisco Jeronimo said:
"There wasn't a wide range of devices running Windows 10 Mobile, so it wasn't attractive to retailers or operators. And from a consumer perspective, the operating system didn't provide as good an experience as Android or iOS."
Belfiore said Microsoft would still support those who use the operating system (through bug fixes, security updates, etc.), but no new developments were in the pipeline for the forseeable future given that he categorically stated "building new features or hardware is not the focus."
The announcement comes a week after HP had said it no longer planned to release further Windows 10 Mobile handsets, and a fortnight after Microsoft's co-founder Bill Gates disclosed that he had already made the switch to Android.
This will be especially disappointing news after handset manufacturers, including Wileyfox and TrekStor, unveiled new models using the Windows 10 Mobile operating system only last month.
With most Microsoft apps available on iOS and Android anyway, there is now even less incentive to buy a Windows-powered phone, which is sad because I really loved the OS with its clean interface, easy to use keyboard, and lightning fast response.