Starting from today.
Virgin Media customers will be able to upgrade their standard set-top box for the newest V6 model for free.
Customers who had wanted to upgrade previously had to pay a £20 activation fee but now the charge has been removed and this was restricted to certain subscription types also.
To get the new box customers will be contacted over the next few weeks with details.
Virgin say it is one of the 'largest customer upgrade programmes' ever carried out in the UK and Virgin expects most people will be able to set it up themselves without needing an engineer.