Mikey Paterson
Why do companies feel the need to instantly apologise to complainers on social media? The majority of social media users are

Why do companies feel the need to instantly apologise to complainers on social media? The majority of social media users are insignificant underachievers who wish they could become something else, but can’t.

They will no difference whatsoever to your business so stop changing your strategy whenever you see a negative reaction from someone who doesn't matter. Instead, just do it like Nike.